Targeted streaming allows advertisers to serve video ads directly to specific audiences watching streaming content on smart TVs, mobile devices, and OTT platforms.
Targeted Streaming vs Traditional TV
Traditional TV broadcasts ads to everyone. Targeted streaming delivers ads only to the households that match your ideal customer profile.
How Targeted Streaming Works
- Viewer opens a streaming app
- Household data is matched anonymously
- Ads are served in real time
- Results are tracked across devices
Key Targeting Capabilities
- Geographic targeting (ZIP code, city, radius)
- Household income targeting
- Homeownership targeting
- Interest & behavioral targeting